Landing Your First Paying Client – Client Acquisition

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All you need to do is get out of the way and start attracting customers. Regardless of your industry, entrepreneurs must know how to attract customers. No matter how big or small your client’s budget is, being an entrepreneur means building relationships. Entrepreneur Peter Corbett says that if you can successfully develop and manage one-to-one relationships, your business will thrive, no matter the size of your clientele.

Acquiring your first customer can seem like a daunting task, especially if you don’t have sales experience yet. Of course, the time spent on customer acquisition can feel like a lot of work. It can take months or even more than a year to get a corporate client. Acquiring your first large corporate client is hard work, but these four tips can help you. 

Getting your first corporate client isn’t easy, but most of the good things in life never happen. You may not get the client of your dreams and the circumstances may not even be as ideal as you would like, but you will gain some momentum and some experience behind your back. It’s not the easiest task, but if you follow these 8 tips, you’ll be on your way to acquiring new clients in no time.

Focus on getting your first customer, even if it’s hard, and remember that every successful business started from scratch too. Take full responsibility every time, and if you’re serious about this business, every day should be treated like a 24-hour call until you get your first client. In a 24-hour trial, you will do everything possible to get a client to pay for your marketing services. 

Show your customers that you can solve their problem and do it in an affordable way. Learn everything you can about your client until you fully understand their business, strategies, and goals. Make sure your clients know what they are getting for their investment and what they can expect from you.

When reviewing projects, ask your existing clients if they can pass your name on if they know someone who needs your services. If customers are concerned that you don’t have previous customers and you’re too new, you can offer a money-back guarantee if they’re not satisfied with your service. Once customers sign up for this thing, you can start building relationships via email or ask them to skip the phone. 

You can sweeten your existing network and even your current clients by offering a promotion if your existing network brings you a new client. As mentioned above, your fellow freelancers can help you find a new client. Many freelancers have been able to attract new clients by simply picking up the phone or sending an email. Once the relationship is established and the client appreciates your work on the first project, you can bet that you will get more work in the future (most often).

You will be surprised how many people will gather around you and try to help you find clients if they can. I start with this tip because your natural market—the network of people you already know and interact with—is probably the most promising place to find your first client. 

Now that we have a clear idea of ​​productive thinking, let’s move on to some tips for finding those first customers. However, before we get into some practical tips for finding those first clients, it’s worth taking a moment to consider the mindset involved with this aspect of your freelance online venture.

Business is competitive, but with the right mindset and strategic action, you can reach and reach your target customers. If you can demonstrate through your marketing strategy that you are an expert in your field and that you can help solve people’s problems, then your customers will show up and trust you enough to invest in your business services. Having a clear understanding of what you want to do and can do will help you present yourself to potential new clients with more confidence. Having a consistent and professional branding will help you look more impressive and legit among the high-quality customers you want to attract.

The best way to get paying customers is to provide them with information that will help educate them and solve their problems. Once you’ve explained enough about how you’re helping customers and answered all of their questions, you can talk about the price and try to close the sale. Create a quick landing page (you can do this like Leadpages) that explains exactly what the client is getting, how they will benefit from working for you, and the price (or at least the price range).

I’ve noticed that it usually only takes a few subtle but key changes to start attracting these customers. Just as you might think that you need to add more services in order to find customers, you may also think that you need to drastically lower your rates in order to find customers.

Either it can cause us to put off even trying to get clients, or it can mess up our thinking and we won’t be as confident in our advertising. If you look at the amount of work you do, the time it takes, and the potential outcome, a short-term marketing strategy can get you customers for a short period of time, while a long-term marketing strategy can still get you customers. your customers’ profits in the coming months or even years. Despite having the drive and knowledge in a particular area of ​​expertise, there is one challenge that will determine the fate of your freelance career; boarding clients.

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